Let Me Help You Solve Problems

I can do it

Do you have a problem that is bothering you? A financial advisor can help you solve problem. Click here for Trent’s story on how he helped a client turn an interest into a source of income.

Process or Die

process-photoI recently started a Transcendental Mediation class with my daughter. Yes, meditation and it is cool. As I’m writing this I am on day three of my practice. I realized last night during our class that this isn’t a quick fix for life’s problems. And it wasn’t designed to be. Rather it is a process that has a targeted result. The key word is process. A process that is repeated daily with no interruptions.

I have found with any success in life, process is key. Defined steps that will take you to a destination. Where this process is most absent is in personal finances. Being the person I am and what I was created to do, I’m going to give you a process to creating a stable financial future.

King of Cash

The following is a quick and easy step-by-step guide to help create personal and business profit.

Step 1) Income: What is your gross income? Write it down.

Step 2) Profit: What percentage of your gross income can be designated to be profit?  Pick a percentage. One percent is fine – fifty percent is great. Pick a number.

Step 3) Profit Jar: Take a jar of some sort and put a label on it that says. “Profit Jar. Hands Off.” Put this jar somewhere everyone in the family can see it.

Step 4) Profit Put Away: Multiply your profit percentage by your income. This is the amount you will put in your Profit Jar each paycheck.

For example:

  • Per paycheck income – $1500.00
  • Profit per paycheck – 5%
  • Multiply $1500 by 5% = $75.00
  • Profit jar receives $75.00 each paycheck

After 24 paychecks, you will have $1800.00 in the jar. As this amount grows, review the profit percentage amount you are putting in the jar. Can you do more?

Step 5) Expense: The amount left after subtracting your profit from your income is what is designated to expenses and cash reserves.

Paying yourself first is a process. Like meditation, you have to do it every day. No excuses.  Building this routine can help create financial wealth. Once you start this process, let me know if you have any questions about the next steps. Send me an email at trent@grinkmeyerleonard.com. I am always happy to help.

What’s the Point of Advertising on Facebook and LinkedIn if You are Just Posting Random Pictures?

What's the point of ads on social media blog post.jpgWe saw an upset in this year’s College Football Playoff National Championship game. Alabama was seen as the obvious victor. But, in the end, Clemson won the game. Do you think that win was a random event? Hardly…every move we witnessed was deliberate and intentional. There was nothing random about it.

So why is most branding/marketing so random? Why isn’t it more deliberate and intentional?

Having a targeted strategy for your business branding and marketing is essential if you want to see a return on your investment. Yet, social media has given us a way to market without much thought and planning. Building a strategy for the various social media platforms is critical. Different people use different platforms. If you are selling toys, place your ad primarily where kids go, not their parents. If you are offering professional services to other professionals, go where they congregate online, such as LinkedIn groups.

Your company’s strategy affects all aspects of your business. If the company has no strategy, it will be difficult to see a return on investment of your advertising dollars and time.

Not All Social Media Outlets are the Same

No two social media outlets are the same photo.jpgNot all social media outlets are the same…

I’ve recently notice something that I have been guilty of…posting the same things on Instagram and Facebook. I realized my mistake when I looked Gary Vaynerchuk’s Instagram and Facebook pages. He doesn’t duplicate, but rather uses the two different platforms in very different ways.

Go look and tell me what differences you are seeing.

No two platforms are the same.

 

What’s Your Strategy?

What's Your Strategy Gladiator Image.jpgBusiness is no different than two gladiators fighting.

Business is not polite.

Like any sport or competition, there is a winner and a loser.

What separates the winners from the losers, is strategy and an edge.

Do you have an edge?

Do you have business strategy?

Most People Want to Fail (Or Don’t Know How to Succeed)

Most People want to Fail Blog post photo.jpgIt’s all in how we think. “Oh, I hate my job. I don’t like my boss. I would rather be doing something else.” You have heard it before, if not in your own head, from someone else.

The reason for this negative self-talk is because most people don’t have a plan to get to the place they want to be. We live in a country where we can obtain knowledge and change paths all in an afternoon.

Here are some things to do:

  • Become self-aware – accept your weaknesses and recognize your strengths.
  • Read – read something each day that helps you gain knowledge and get to where you want to be.
  • Build a plan –write down the steps you need to take in order to get to what you truly want to do.
  • Implement your plan – work your plan at night between the end of family time and 1 AM. If you want something, time is not a factor.

Quit wanting to fail and become the success you see in your soul.

Why Getting “Likes” May Be Futile

why-getting-likes-may-be-futile-blog-post-photoSocial media – Facebook, Instagram, Snapchat, and LinkedIn. We know what they are. We are told they are the future of marketing. But, does a CPA get a measurable return on her investment by marketing on Instagram? Or does a clothing boutique gain customers by marketing on LinkedIn?

Not all social media marketing is great marketing. As business owners, we want our advertising dollars and our time to have a measurable return on investment. Yet, you may not be spending enough time researching where to spend those dollars. I came to this conclusion during the last quarter of 2016. I use both Facebook and LinkedIn to market my services. Looking back, I spent an equal amount on each platform. But, after examining 90 days of results, LinkedIn is blowing my Facebook efforts away! My LinkedIn efforts are generating an average of five prospect appointments a week compared to my Facebook efforts…ZERO in 90 days! But, aren’t my Facebook efforts building brand? Maybe, but could I be more strategic with my Facebook advertising? Could I spend less and achieve the same branding as before or better? I believe so.

So, I’m redistributing my efforts toward LinkedIn. I am going to focus 80 percent to LinkedIn and 20 percent towards Facebook. With Facebook, I’ll reduce my advertising spending and be more strategic by focusing on specialized “interest” groups. I believe I will see greater results with this approach.

I believe everyone deserves a shot the life they want to live. As a financial advisor, my job is to help you build wealth. Let me help you grow your business and become more financially secure.

Have the Courage to Change

change-blog-post-photoWe as business owners can get tunnel vision. We are so focused on the original idea that we can’t see that the business landscape has changed or is changing underneath us.

It’s a 50/50 chance that our ideas will work. It is difficult to eliminate the people or processes that are weakening the potential for success.

It is critical to recognize when to cut our losses and move on to an idea or process that works better.

Don’t be blind to the facts around you. Be observant. Be aware.

Resources…Do You Have Them?

Resources Photo.jpgResources – if you have them, use them. If you don’t, get them.

The greatest advantage we have today over previous decades is our resources. Today we have access to an abundance of information. So many people are now easily accessible via email, social media, or by picking up the phone. It is the use of our resources that will generate new highs in our life.

P.S. I am a licensed Financial Advisor who has owned several companies. My intent is to help you by sharing my knowledge and getting you to where you want to be. I’m a resource. Use me.